Max Feldstein-Nixon

Driving predictable, profitable growth for digital-first brands.

Brands I've worked with

Ideas

  1. 01 The limits of influence Most of the outcome is decided before you start. The job is knowing which part isn't.
  2. 02 Product decides, tactics adjust Category and price point determine a launch's success as much as any marketing choice you make.
  3. 03 Your best audience doesn't transfer The customers who carry your marquee category cannot be counted on to carry the next one.
  4. 04 A launch lifts or drags the whole business Launches aren't isolated events. A good one raises the floor; a bad one lowers it.
  5. 05 Manufacturing margin Bundles work when they pair what is already bought together — and not when they don't.
  6. 06 Margin is what buys you scale Offer strategy is the strongest lever on profitable growth, because margin sets the ceiling on what you can pay for a customer.
  7. 07 Measure the business, not the store If you sell in more than one place, judging paid media against the online store P&L alone misreads the whole business.
  8. 08 Incrementality over attribution Measure what you actually caused, not what you were credited with.
  9. 09 Rigor is relative How much measurement a business needs depends on the business. The same test can be essential or a waste of money.
  10. 10 The replatform was the strategy What a team can execute is set by what its tools allow. Infrastructure is a strategic choice wearing an operational disguise.
  11. 11 There are rarely silver bullets Outcome-focused and route-agnostic. What worked for another brand is evidence about that brand.