There are rarely silver bullets
Outcome-focused and route-agnostic. What worked for another brand is evidence about that brand.
The internet’s echo chamber pushes operators toward herd mentality and shiny-object syndrome — venture capital is good, venture capital is bad, wholesale is dead, every brand needs to be omnichannel.
None of it matters if it doesn’t contribute to profitable growth. Even inside a single portfolio, what was right for each brand was different.